AI
- Prompt Engineering
- AI-Assisted Design Workflows
- LLM Workflows
- Workflow Automation
- Research and Analysis
Design Manager & Creative Leader
I lead creative teams, build brand experiences, and help designers produce exceptional work. With a background in visual design, branding, and workflow optimization, I bridge creativity, leadership, and execution.
I help designers produce exceptional work by bridging creativity, leadership, and systems thinking across visual design, branding, UI/UX, and workflow optimization. I can also make some pretty cool stuff myself.
Skill breakdown
Design Manager
Leading a Global Presentation Design Team in a High-Pressure Financial Environment
Led a team of designers and specialists in a global investment banking environment, overseeing quality, mentoring creatives, and implementing workflow improvements to deliver high-volume, deadline-driven client presentations.
Many of the projects I have led are confidential and cannot be shown publicly. This portfolio features public work and representative case studies that capture my experience and capabilities.
The Situation
At HL, the presentations team supports bankers with highly confidential materials used in mergers and acquisitions, fundraising, and strategic communications. The work moves quickly, changes often, and requires polished client-ready execution.
My Role
As Design Manager, I led designers and specialists, managed intake and assignment with a Project Coordinator, set quality standards, mentored team members, improved workflows, and helped remove blockers across regions.
The Challenge
The team balanced high request volume, competing priorities, varying designer experience levels, cross-shift communication gaps, and the need to maintain morale while meeting constant deadlines.
My Approach
I focused on creative leadership, coaching, structured quality control, workflow optimization, and team development so designers felt supported while remaining accountable for strong work.
Key Initiatives
Project Coordinator training, quality calibration, workflow enhancements, and cross-shift alignment helped improve queue visibility, communication, consistency, and operational confidence.
Results
Representative outcomes included more consistent deliverables, stronger confidence among team members, improved upward feedback, better shift alignment, and stable performance in a demanding environment.
Team Tool
PNG Mapper
A tool I created for my team to quickly process map graphic requests and move recurring production work through the queue with less friction.
Open live projectTeam Tool
Visual Tracker
A visual schedulizer built to help project coordination, giving the team a clearer way to see timing, workload, and handoffs across active requests.
Login-protected preview
Brand Designer, Web Designer, UI/UX Designer, Developer
Building a Luxury Travel Brand from the Ground Up
Developed the visual identity, website design, and digital experience for WanderLuxe Tours, positioning the company as a premium provider of bespoke travel experiences in Egypt.
Deliverables
Logo design, brand identity system, color palette and typography, website design, tour page templates, responsive layouts, content structure, and inquiry forms.
The Challenge
WanderLuxe Tours needed a polished and trustworthy brand that conveyed luxury, adventure, and expert local knowledge while making it easy for travelers to explore tours and submit inquiries.
My Approach
I created an elegant identity for high-end travel, structured the site around destinations and itineraries, built a functional WordPress experience, and made the layouts work across desktop and mobile.
Results
The work established a professional premium brand, delivered a scalable website, improved credibility and customer trust, and created a strong foundation for future growth.
Graphic Designer and Brand Partner
Building a Craft Brewery Brand Across Packaging and Campaigns
Designed labels, merchandise, outdoor advertising, and marketing materials to help Hand Brewed Beer strengthen its visual identity and connect with customers.
Bonus Interface
Buy a Beer
A small interactive concept that lets people buy beers for other people, extending the brewery brand into a lightweight digital experience.
Open live projectDeliverables
Beer can labels, packaging design, billboard campaigns, event posters, merchandise, social media graphics, and promotional materials.
The Challenge
Hand Brewed Beer needed visually distinctive creative assets that captured the personality of the brewery and stood out in a competitive craft beer market.
My Approach
I developed product-specific designs while maintaining a cohesive brand feel, created labels with both creativity and production requirements in mind, and extended the brand into advertising, merchandise, and promotion.
Results
The partnership strengthened brand recognition, produced a broad body of marketing assets, supported multiple campaigns and product launches, and built a long-term trusted creative relationship.
Freelance Work
Selected Projects Across Brand, Digital, and Campaign Execution
A collection of freelance projects completed over the course of my career, spanning brand identity, marketing design, web experiences, production assets, and client-facing deliverables. This work reflects my ability to move from creative direction to practical execution while keeping quality, clarity, and project momentum intact.
Brand & Digital
Cookie Tech
Visual identity and digital design work balancing product clarity, playful brand energy, and polished execution across static and motion assets.
Identity System
Default Node Network
Brand and digital exploration for a technology-focused concept, translating abstract network ideas into a clear visual system and presentation-ready assets.
Brand Execution
KAB
Freelance design execution across brand visuals, mockups, and campaign-style assets, with an emphasis on making concepts feel tangible and client-ready.
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Startup Identity
Loyalti
Brand and launch-support visuals for a product concept, carrying the identity across logo usage, business cards, merchandise, and practical brand touchpoints.
Packaging & Campaign
SebDefense
Packaging, product, and campaign visuals shaped for clear presentation and production-minded execution across multiple design assets.
Nima Maghame
A Creative Professional for modern times
Nima Maghame leads creative teams, builds brand experiences, and helps designers produce exceptional work across visual design, branding, UI/UX, workflow optimization, and hands-on front-end development.
His work sits at the intersection of creative leadership and practical execution: thoughtful systems, sharp visual standards, useful feedback, and a calm path from idea to delivery.