I run a creative team, build tools, and still make things myself. 15 years across branding, presentation design, and digital products. The work I'm proudest of usually sits somewhere between design and systems.
I lead creative teams, build design systems, and make things myself; spanning brand identity, digital experiences, packaging, and presentation design. My edge is bridging the gap between strong creative work and the operational infrastructure that makes it sustainable at scale.
Skill breakdown
Design management, team leadership, and high-volume presentation systems for a global financial environment.
Brand identity, product design, campaign assets, and a live website for a presentation automation product.
Packaging, campaign visuals, merchandise, and brand support for an active craft brewery relationship.
Luxury travel identity, visual system, and responsive web experience developed from the ground up.
A catch-all collection of brand, digital, campaign, and production work across freelance projects.
Design Manager
I lead a team of designers, specialists, and project coordinators in a global investment banking environment, overseeing quality, mentoring creatives, and implementing workflow improvements to deliver high-volume, deadline-driven client presentations.
Many of the projects I lead are confidential and cannot be shown publicly. This portfolio features public work and representative case studies that capture my experience and capabilities.
At HL, the presentations team supports bankers with highly confidential materials used in mergers and acquisitions, fundraising, and strategic communications. The work moves quickly, changes often, and requires polished client-ready execution.
As Design Manager, I own the creative and operational health of a seven-person team of designers and specialists spanning multiple regions on the same shift. I set quality standards, direct creative decisions, mentor designers across experience levels from junior to senior, and work closely with a Project Coordinator to manage intake, prioritization, and throughput across 200-400 requests per month.
The environment is high-stakes and unforgiving: confidential financial materials for investment banking clients, delivered under constant deadline pressure with minimal room for error. The challenge is not just volume. It is maintaining creative consistency, clear communication across regions, and individual designer growth simultaneously, without sacrificing output quality.
I treat operational infrastructure as a creative investment. Rather than managing reactively, I built systems that give the team clarity, confidence, and room to do their best work. That meant developing a QC tracking framework, building custom internal tools, establishing training and onboarding materials, creating a performance review structure, and improving cross-regional communication so nothing falls through during shift handoffs.
QC Tracking System: Helped build a structured quality control framework to identify error patterns, enable data-driven coaching, and drive more consistent output across the team.
PNGMapper: Created a custom internal tool that automates map graphic requests, removing a recurring production bottleneck from the queue.
Visual Tracker: Built a scheduling visualizer that gives the team and coordinators real-time clarity on workload, timing, and handoffs.
Training and Onboarding: Helped develop materials that accelerated ramp-up time and established shared creative standards across experience levels.
Performance Review Framework: Enforced a structured review process that made growth expectations clear and gave designers a defined path forward.
Cross-Shift Communication: Established protocols that improved regional alignment and reduced dropped context between handoffs. My team can confidently say I never surprise them, and that feedback never comes out of left field.
The cumulative impact of these initiatives shows across every layer of the operation: fewer errors and revision cycles, faster turnaround times, stronger team confidence and independence, more consistent creative output, and meaningfully better cross-regional communication. The team moved from reactive to resilient, handling high volume without sacrificing quality or morale.
Team Tool
A tool I built for my team to quickly process map graphic requests and move recurring production work through the queue with less friction.
Open live projectTeam Tool
A visual schedulizer that helps project coordination, giving the team a clearer way to see timing, workload, and handoffs across active requests.
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Brand Designer, Web Designer, UI/UX Designer, Developer
I develop the visual identity, website design, and digital experience for WanderLuxe Tours, positioning the company as a premium provider of bespoke travel experiences in Egypt.
Logo design, brand identity system, color palette and typography, website design, tour page templates, responsive layouts, content structure, and inquiry forms.
WanderLuxe Tours came to me with nothing: no logo, no brand, no visual language. Just a business concept: bespoke luxury travel experiences in Egypt. The challenge was building an identity from scratch that could credibly compete in a premium market, where trust and visual sophistication are prerequisites for a client even considering a booking.
I led every creative decision from the ground up: brand strategy, visual identity, and full website design and development, all executed solo. The direction needed to feel genuinely luxurious without being cold, and culturally grounded without being decorative. I developed a cohesive identity system including logo, color palette, typography, and visual language, then carried it through a fully built responsive website with tour pages, itinerary templates, and inquiry flows.
The brand and website launched and remains live and active today. WanderLuxe now has a credible, premium digital presence that positions it competitively in the luxury travel space, built entirely by one designer, from concept to live site.
Graphic Designer and Brand Partner
I design labels, merchandise, outdoor advertising, and marketing materials to help Hand Brewed Beer strengthen its visual identity and connect with customers.
Bonus Interface
A small interactive concept that lets people buy beers for other people, extending the brewery brand into a lightweight digital experience.
Open live projectBeer can labels, packaging design, billboard campaigns, event posters, merchandise, social media graphics, and promotional materials.
Hand Brewed Beer came to me with not much: just a craft brewery with a great product and no way to show it. The challenge was building a brand that could work everywhere at once: on a beer can, on a billboard, on a t-shirt, and on a phone screen, all while feeling cohesive and genuinely inviting rather than generic craft-brewery cliche.
I developed the full brand from scratch: visual identity, tone, and a design system flexible enough to stretch across a wide range of applications. The aesthetic direction landed on playful and approachable: warm, characterful, and the kind of brand that makes you want to crack one open. From there I executed across every touchpoint: packaging, merchandise, outdoor advertising, event materials, and digital, maintaining consistency while letting each format breathe on its own terms.
The brand has been in active use since launch with an ongoing client relationship. Deliverables span the full commercial surface area of the business: can labels, apparel and merchandise, billboard campaigns, event posters, and social and digital graphics; a full brand ecosystem built and maintained by one designer.
Founder, Brand Designer, UI Designer, Developer
I founded Master Template and owned the full product arc: brand identity, UI design, Next.js marketing site, and campaign materials, using AI-assisted workflows to compress a multi-person production timeline into a solo operation.
Presentation templates are one of the most universally painful problems in professional design. Inconsistent formatting, manual updates, brand drift, and hours lost to repetitive production work compound across every team that relies on them. Master Template was built to solve that through automation, giving teams a faster, cleaner, and more consistent way to produce on-brand PowerPoint presentations at scale.
As founder, I owned the complete arc from initial conception to launch. That meant defining the product vision, building the brand identity, designing the UI in Figma, developing the marketing site in Next.js, and producing campaign materials in Adobe Creative Suite, all accelerated through AI-assisted workflows that compressed a multi-person production timeline into a solo operation without sacrificing quality or consistency.
Design software is a crowded, skeptical market. A new tool needs to communicate its value instantly and look like it belongs alongside established products. The brand needed to feel authoritative and polished without being cold, clean and bold enough to signal professionalism, but human enough to earn trust with a mixed audience of designers, marketers, and entrepreneurs.
I developed a clean, business-forward visual identity that prioritizes clarity and confidence. The aesthetic direction strips away decoration and lets the product logic speak. Sharp typography, structured layouts, and a restrained color system work across product UI, marketing, and campaign contexts without losing consistency. Every decision was made with the full production pipeline in mind, from how the brand would render in Figma components to how it would translate into Next.js on the live site.
Master Template launched as a live active product with a fully realized brand system spanning product identity, UI direction, marketing site, and campaign materials. The entire production pipeline from conception through brand strategy, design execution, development, and launch was completed by one person, combining deep domain expertise, technical proficiency across Figma, Adobe Creative Suite, and Next.js, and AI-assisted workflows that made solo founder-level output genuinely competitive.
Freelance Work
A collection of freelance projects completed over the course of my career, spanning brand identity, marketing design, web experiences, production assets, and client-facing deliverables. This work reflects my ability to move from creative direction to practical execution while keeping quality, clarity, and project momentum intact.
Brand & Digital
Visual identity and digital design work balancing product clarity, playful brand energy, and polished execution across static and motion assets.
Identity System
Brand and digital exploration for a technology-focused concept, translating abstract network ideas into a clear visual system and presentation-ready assets.
Brand Execution
Freelance design execution across brand visuals, mockups, and campaign-style assets, with an emphasis on making concepts feel tangible and client-ready.
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Startup Identity
Brand and launch-support visuals for a product concept, carrying the identity across logo usage, business cards, merchandise, and practical brand touchpoints.
Packaging & Campaign
Packaging, product, and campaign visuals shaped for clear presentation and production-minded execution across multiple design assets.
Nima Maghame
I lead creative teams, build brand experiences, and help designers produce exceptional work across visual design, branding, UI/UX, workflow optimization, and hands-on front-end development.
My work sits at the intersection of creative leadership and practical execution: thoughtful systems, sharp visual standards, useful feedback, and a calm path from idea to delivery.
