I run a creative team, build tools, and still make things myself. 15 years across branding, presentation design, and digital products. The work I'm proudest of usually sits somewhere between design and systems.
I lead creative teams, build design systems, and make things myself; spanning brand identity, digital experiences, packaging, and presentation design. My edge is bridging the gap between strong creative work and the operational infrastructure that makes it sustainable at scale.
Skill breakdown
Design management, team leadership, and high-volume presentation systems for a global financial environment.
Brand identity, product design, campaign assets, and a live website for a presentation automation product.
Packaging, campaign visuals, merchandise, and brand support for an active craft brewery relationship.
An original wrestling booking game conceived, art-directed, designed, and built as a full stack creative project.
Luxury travel identity, visual system, and responsive web experience developed from the ground up.
A catch-all collection of brand, digital, campaign, and production work across freelance projects.
Design Manager
I lead a team of designers, specialists, and project coordinators in a global investment banking environment, overseeing quality, mentoring creatives, and implementing workflow improvements to deliver high-volume, deadline-driven client presentations.
Many of the projects I lead are confidential and cannot be shown publicly. This portfolio features public work and representative case studies that capture my experience and capabilities.
At HL, the presentations team supports bankers with highly confidential materials used in mergers and acquisitions, fundraising, and strategic communications. The work moves quickly, changes often, and requires polished client-ready execution.
As Design Manager, I own the creative and operational health of a seven-person team of designers and specialists spanning multiple regions on the same shift. I set quality standards, direct creative decisions, mentor designers across experience levels from junior to senior, and work closely with a Project Coordinator to manage intake, prioritization, and throughput across 200-400 requests per month.
The environment is high-stakes and unforgiving: confidential financial materials for investment banking clients, delivered under constant deadline pressure with minimal room for error. The challenge is not just volume. It is maintaining creative consistency, clear communication across regions, and individual designer growth simultaneously, without sacrificing output quality.
I treat operational infrastructure as a creative investment. Instead of managing reactively, I build the systems that give the team clarity and confidence, then use that stability to push people creatively. The job isn't only to hold quality high and keep throughput moving. It's to challenge designers to raise their own bar, take smarter creative swings, and grow past the level they came in at. That means custom internal tools to kill repetitive work, clear onboarding and review structures so expectations are never a mystery, hands-on quality review paired with real coaching, and cross-regional communication tight enough that nothing falls through at handoff.
Creative Standards and Coaching: I hold the final quality review before work reaches clients and turn recurring issues into coaching, pushing designers to sharpen their craft and take creative risks rather than default to the safe version.
PNGMapper: A custom internal tool that automates map graphic requests, taking 1,000-plus point jobs from hours of manual work down to minutes and clearing a recurring bottleneck from the queue.
Visual Tracker: A scheduling visualizer that gives the team and coordinators real-time clarity on workload, timing, and handoffs.
Onboarding and Training: Materials that shorten ramp-up time and set shared creative standards across experience levels.
Review Structure: A consistent review process that makes growth expectations clear and gives every designer a defined path forward.
Cross-Shift Communication: Protocols that keep regional teams aligned and prevent dropped context at handoff. My team can honestly say I never surprise them and feedback never comes out of left field.
Over nearly five years my scope grew from leading the night team to running the entire LA office, a direct vote of confidence in how the team performs under pressure. That team absorbs 200 to 400 confidential, deadline-driven requests a month across regions without letting quality slip, and I've retained every designer I lead in an environment known for burnout, with two more joining soon. I push the team to treat each request as a chance to make something sharper, not just clear the queue, and I hold the final quality check myself, coaching from the patterns I see so standards keep rising. The tools I built take real weight off that queue: PNGMapper turned 1,000-plus point map jobs from hours of manual work into minutes.
Team Tool
A tool I built for my team to quickly process map graphic requests and move recurring production work through the queue with less friction.
Open live projectTeam Tool
A visual schedulizer that helps project coordination, giving the team a clearer way to see timing, workload, and handoffs across active requests.
Login-protected preview
Brand Designer, Web Designer, UI/UX Designer, Developer
I develop the visual identity, website design, and digital experience for WanderLuxe Tours, positioning the company as a premium provider of bespoke travel experiences in Egypt.
The system is calm, editorial, and luxurious, using warm sand neutrals, a restrained gold accent, serif headings, and modern body copy to make bespoke travel feel premium but approachable. It prioritizes trust, scan-friendly itinerary details, and generous rhythm so visitors can picture the experience before they enquire.
Logo design, brand identity system, color palette and typography, website design, tour page templates, responsive layouts, content structure, and inquiry forms.
WanderLuxe came to me with nothing but a concept: bespoke luxury travel in Egypt. No logo, no brand, no visual language. The task was to build an identity from scratch that could credibly compete in a premium market, where trust and visual sophistication are prerequisites before a client will even consider booking.
I led every creative decision from the ground up and executed the whole thing solo: brand strategy, visual identity, and full website design and build. The direction had to feel genuinely luxurious without turning cold, and culturally grounded without being decorative. I developed a cohesive system of logo, color, and typography, then carried it through a fully responsive site with tour pages, itinerary templates, and inquiry flows.
The brand and site launched, remain live and active, and have driven a large increase in bookings, turning inquiries into trips and giving WanderLuxe a credible premium presence in the luxury travel space. Strategy to shipped, revenue-generating product, built by one designer from concept to live site.
Graphic Designer and Brand Partner
I design labels, merchandise, outdoor advertising, and marketing materials to help Hand Brewed Beer strengthen its visual identity and connect with customers.
Bonus Interface
A small interactive concept that lets people buy beers for other people, extending the brewery brand into a lightweight digital experience.
Open live projectBeer can labels, packaging design, billboard campaigns, event posters, merchandise, social media graphics, and promotional materials.
Hand Brewed came to me with a great product and no way to show it. The task was a brand that could work everywhere at once, on a can, a billboard, a t-shirt, and a phone screen, staying cohesive and genuinely inviting rather than falling into generic craft-brewery cliche.
I built the full brand from scratch: visual identity, tone, and a system flexible enough to stretch across every format. The direction landed on warm, playful, and characterful, the kind of brand that makes you want to crack one open. From there I executed across every touchpoint, from packaging and merchandise to outdoor, event, and digital, holding one consistent voice while letting each format breathe on its own terms.
A relationship now past ten years and still active, the kind a brewery only renews when the work keeps performing. Across that decade I've built and maintained the entire brand ecosystem, from can labels and apparel to billboard campaigns, event posters, and social, keeping one voice across every surface the business touches.
Creator, Game Designer, Art Director, Developer
Thunder in the Territories is an original game I conceived, designed, and am building myself. I designed the branding and visual communication, not just the game. You play the booker of a classic wrestling promotion, engineering the gimmicks, feuds, and angles that send a crowd home happy.
The system translates territory-era wrestling into a vivid game interface: deep navy stages, punchy arcade accents, chunky readable type, and pixel-informed components that feel nostalgic without becoming muddy. Every choice supports quick scanning, dramatic presentation, and the fantasy of booking a show from behind the curtain.
Every wrestling promotion lives or dies on story, so this game puts you in the booker's chair, pulling the strings behind the scenes rather than stepping into the ring. Bright, colorful, and addictive, it drops you into the late 70s and early 80s territory era with pixel art that feels nostalgic without feeling muddy and fun without feeling shallow.
Building a game solo means owning every layer at once. The visual identity had to evoke the 16-bit console era honestly while staying vivid and readable. The systems had to turn something as human as crowd heat and booking instinct into mechanics that are actually fun to play. And because the entire cast, promotion, and championship are invented from scratch, the world had to feel specific without leaning on real names, promotions, or likenesses.
I treated it the way I treat any brand build, starting from identity and letting it drive everything. I set an art direction rooted in territory-era artifacts, arena posters, marquee type, and vintage TV graphics, then executed the pixel art with tight palettes, chunky readable sprites, deliberate spotlight, and haze lighting. From there I designed the interface and underlying systems so the booker fantasy genuinely plays, then built it in code.
Original game concept and design, full art direction and pixel-art execution, an invented cast of wrestlers, an original promotion identity, UI and interface design, and the working build itself. One coherent world, made solo, from first sketch to a game you can play.
Founder, Brand Designer, UI Designer, Developer
I founded Master Template and owned the full product arc: brand identity, UI design, Next.js marketing site, and campaign materials, using AI-assisted workflows to compress a multi-person production timeline into a solo operation.
The system is sleek, modern, and bold, built to speak the language of pitch-deck-centric teams across consulting, finance, marketing, startups, and enterprise sales. High contrast, sharp typography, and restrained accent color draw customers into a professional product story that feels fast, confident, and polished.
Presentation templates are one of the most universally painful problems in professional design. Inconsistent formatting, manual updates, brand drift, and hours lost to repetitive production work compound across every team that relies on them. Master Template was built to solve that through automation, giving teams a faster, cleaner, and more consistent way to produce on-brand PowerPoint presentations at scale.
As founder, I owned the complete arc from initial conception to launch. That meant defining the product vision, building the brand identity, designing the UI in Figma, developing the marketing site in Next.js, and producing campaign materials in Adobe Creative Suite, all accelerated through AI-assisted workflows that compressed a multi-person production timeline into a solo operation without sacrificing quality or consistency.
Design software is a crowded, skeptical market. A new tool needs to communicate its value instantly and look like it belongs alongside established products. The brand needed to feel authoritative and polished without being cold, clean and bold enough to signal professionalism, but human enough to earn trust with a mixed audience of designers, marketers, and entrepreneurs.
I developed a clean, business-forward visual identity that prioritizes clarity and confidence. The aesthetic direction strips away decoration and lets the product logic speak. Sharp typography, structured layouts, and a restrained color system work across product UI, marketing, and campaign contexts without losing consistency. Every decision was made with the full production pipeline in mind, from how the brand would render in Figma components to how it would translate into Next.js on the live site.
I added a public design-system page for Master Template so the brand could be evaluated as a working system, not just a finished marketing surface. It defines the Paper, Coal, and Blaze color model, typography scale, button behavior, layout rules, reusable component patterns, motion standards, and the do/don't rules that keep the product experience consistent.
Master Template launched as a live active product with a fully realized brand system spanning product identity, UI direction, marketing site, and campaign materials. The entire production pipeline from conception through brand strategy, design execution, development, and launch was completed by one person, combining deep domain expertise, technical proficiency across Figma, Adobe Creative Suite, and Next.js, and AI-assisted workflows that made solo founder-level output genuinely competitive.
Freelance Work
A collection of freelance projects completed over the course of my career, spanning brand identity, marketing design, web experiences, production assets, and client-facing deliverables. This work reflects my ability to move from creative direction to practical execution while keeping quality, clarity, and project momentum intact.
Brand & Digital
Visual identity and digital design work balancing product clarity, playful brand energy, and polished execution across static and motion assets.
Identity System
Brand and digital exploration for a technology-focused concept, translating abstract network ideas into a clear visual system and presentation-ready assets.
Brand Execution
Freelance design execution across brand visuals, mockups, and campaign-style assets, with an emphasis on making concepts feel tangible and client-ready.
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Startup Identity
Brand and launch-support visuals for a product concept, carrying the identity across logo usage, business cards, merchandise, and practical brand touchpoints.
Packaging & Campaign
Packaging, product, and campaign visuals shaped for clear presentation and production-minded execution across multiple design assets.
Nima Maghame
I lead creative teams, build brand experiences, and help designers produce exceptional work across visual design, branding, UI/UX, workflow optimization, and hands-on front-end development.
My work sits at the intersection of creative leadership and practical execution: thoughtful systems, sharp visual standards, useful feedback, and a calm path from idea to delivery.
