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Design Manager & Hands-On Creative Leader
Senior Designer and Design Manager with extensive leadership experience, multidisciplinary design expertise, and strong operational and technical capabilities.
I lead creative teams, build design systems, and make things myself; spanning brand identity, digital experiences, packaging, and presentation design. My edge is bridging the gap between strong creative work and the operational infrastructure that makes it sustainable at scale.
Skill breakdown
Design Manager
Leading a Global Presentation Design Team in a High-Pressure Financial Environment
I lead a team of designers, specialists, and project coordinators in a global investment banking environment, overseeing quality, mentoring creatives, and implementing workflow improvements to deliver high-volume, deadline-driven client presentations.
Many of the projects I lead are confidential and cannot be shown publicly. This portfolio features public work and representative case studies that capture my experience and capabilities.
The Situation
At HL, the presentations team supports bankers with highly confidential materials used in mergers and acquisitions, fundraising, and strategic communications. The work moves quickly, changes often, and requires polished client-ready execution.
My Role
As Design Manager, I own the creative and operational health of a seven-person team of designers and specialists spanning multiple regions on the same shift. I set quality standards, direct creative decisions, mentor designers across experience levels from junior to senior, and work closely with a Project Coordinator to manage intake, prioritization, and throughput across 200-400 requests per month.
The Challenge
The environment is high-stakes and unforgiving: confidential financial materials for investment banking clients, delivered under constant deadline pressure with minimal room for error. The challenge is not just volume. It is maintaining creative consistency, clear communication across regions, and individual designer growth simultaneously, without sacrificing output quality.
My Approach
I treat operational infrastructure as a creative investment. Rather than managing reactively, I built systems that give the team clarity, confidence, and room to do their best work. That meant developing a QC tracking framework, building custom internal tools, establishing training and onboarding materials, creating a performance review structure, and improving cross-regional communication so nothing falls through during shift handoffs.
Key Initiatives
QC Tracking System: Helped build a structured quality control framework to identify error patterns, enable data-driven coaching, and drive more consistent output across the team.
PNGMapper: Created a custom internal tool that automates map graphic requests, removing a recurring production bottleneck from the queue.
Visual Tracker: Built a scheduling visualizer that gives the team and coordinators real-time clarity on workload, timing, and handoffs.
Training and Onboarding: Helped develop materials that accelerated ramp-up time and established shared creative standards across experience levels.
Performance Review Framework: Enforced a structured review process that made growth expectations clear and gave designers a defined path forward.
Cross-Shift Communication: Established protocols that improved regional alignment and reduced dropped context between handoffs. My team can confidently say I never surprise them, and that feedback never comes out of left field.
Results
The cumulative impact of these initiatives shows across every layer of the operation: fewer errors and revision cycles, faster turnaround times, stronger team confidence and independence, more consistent creative output, and meaningfully better cross-regional communication. The team moved from reactive to resilient, handling high volume without sacrificing quality or morale.
Team Tool
PNG Mapper
A tool I built for my team to quickly process map graphic requests and move recurring production work through the queue with less friction.
Open live projectTeam Tool
Visual Tracker
A visual schedulizer that helps project coordination, giving the team a clearer way to see timing, workload, and handoffs across active requests.
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Brand Designer, Web Designer, UI/UX Designer, Developer
Building a Luxury Travel Brand from the Ground Up
I develop the visual identity, website design, and digital experience for WanderLuxe Tours, positioning the company as a premium provider of bespoke travel experiences in Egypt.
Deliverables
Logo design, brand identity system, color palette and typography, website design, tour page templates, responsive layouts, content structure, and inquiry forms.
The Challenge
WanderLuxe Tours came to me with nothing: no logo, no brand, no visual language. Just a business concept: bespoke luxury travel experiences in Egypt. The challenge was building an identity from scratch that could credibly compete in a premium market, where trust and visual sophistication are prerequisites for a client even considering a booking.
My Approach
I led every creative decision from the ground up: brand strategy, visual identity, and full website design and development, all executed solo. The direction needed to feel genuinely luxurious without being cold, and culturally grounded without being decorative. I developed a cohesive identity system including logo, color palette, typography, and visual language, then carried it through a fully built responsive website with tour pages, itinerary templates, and inquiry flows.
Results
The brand and website launched and remains live and active today. WanderLuxe now has a credible, premium digital presence that positions it competitively in the luxury travel space, built entirely by one designer, from concept to live site.
Graphic Designer and Brand Partner
Building a Craft Brewery Brand Across Packaging and Campaigns
I design labels, merchandise, outdoor advertising, and marketing materials to help Hand Brewed Beer strengthen its visual identity and connect with customers.
Bonus Interface
Buy a Beer
A small interactive concept that lets people buy beers for other people, extending the brewery brand into a lightweight digital experience.
Open live projectDeliverables
Beer can labels, packaging design, billboard campaigns, event posters, merchandise, social media graphics, and promotional materials.
The Challenge
Hand Brewed Beer came to me with not much: just a craft brewery with a great product and no way to show it. The challenge was building a brand that could work everywhere at once: on a beer can, on a billboard, on a t-shirt, and on a phone screen, all while feeling cohesive and genuinely inviting rather than generic craft-brewery cliche.
My Approach
I developed the full brand from scratch: visual identity, tone, and a design system flexible enough to stretch across a wide range of applications. The aesthetic direction landed on playful and approachable: warm, characterful, and the kind of brand that makes you want to crack one open. From there I executed across every touchpoint: packaging, merchandise, outdoor advertising, event materials, and digital, maintaining consistency while letting each format breathe on its own terms.
Results
The brand has been in active use since launch with an ongoing client relationship. Deliverables span the full commercial surface area of the business: can labels, apparel and merchandise, billboard campaigns, event posters, and social and digital graphics; a full brand ecosystem built and maintained by one designer.
Freelance Work
Selected Projects Across Brand, Digital, and Campaign Execution
A collection of freelance projects completed over the course of my career, spanning brand identity, marketing design, web experiences, production assets, and client-facing deliverables. This work reflects my ability to move from creative direction to practical execution while keeping quality, clarity, and project momentum intact.
Brand & Digital
Cookie Tech
Visual identity and digital design work balancing product clarity, playful brand energy, and polished execution across static and motion assets.
Identity System
Default Node Network
Brand and digital exploration for a technology-focused concept, translating abstract network ideas into a clear visual system and presentation-ready assets.
Brand Execution
KAB
Freelance design execution across brand visuals, mockups, and campaign-style assets, with an emphasis on making concepts feel tangible and client-ready.
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Startup Identity
Loyalti
Brand and launch-support visuals for a product concept, carrying the identity across logo usage, business cards, merchandise, and practical brand touchpoints.
Packaging & Campaign
SebDefense
Packaging, product, and campaign visuals shaped for clear presentation and production-minded execution across multiple design assets.
Nima Maghame
A Creative Professional for modern times
I lead creative teams, build brand experiences, and help designers produce exceptional work across visual design, branding, UI/UX, workflow optimization, and hands-on front-end development.
My work sits at the intersection of creative leadership and practical execution: thoughtful systems, sharp visual standards, useful feedback, and a calm path from idea to delivery.