HL
Role: Design Manager.
Situation: A global investment banking presentation environment with confidential materials, fast changes, high volume, and very low tolerance for error.
Role and approach: I now run the LA office presentation design team after growing from leading the night team into a broader office-wide leadership role. I set quality standards, mentor designers and specialists, improve review structures, and build workflow systems that help the team handle 200-400 requests per month.
Results: The team maintains quality across high-volume, cross-regional work. PNGMapper, a custom tool I built, turned 1,000-plus point map jobs from hours of manual work into minutes.
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Thunder in the Territories
Role: Creator, Art Director and Game Designer.
Concept: An original wrestling booking game set in a late 70s and early 80s territory-era inspired world.
Approach: I created the concept, promotion identity, invented cast, pixel-art direction, UI, gameplay systems, and working front-end build.
Value: The project demonstrates full-stack creative product thinking across brand, worldbuilding, interaction design, systems design, and code.
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WanderLuxe Tours
Role: Brand Designer, Web Designer, UI/UX Designer, Developer.
Challenge: WanderLuxe started as a concept for bespoke luxury travel in Egypt with no logo, brand, visual language, or website.
Approach: I built the identity and website from scratch, including logo, brand system, typography, color, responsive layouts, tour pages, content structure, and inquiry forms.
Results: The live brand and site have driven a large increase in bookings by turning inquiries into trips and giving WanderLuxe a credible premium presence.
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Hand Brewed Beer
Role: Graphic Designer and Brand Partner.
Challenge: Hand Brewed needed a brand system that could work across cans, billboards, shirts, event materials, social graphics, and digital touchpoints.
Approach: I built and maintained a flexible brand ecosystem across packaging, merchandise, billboard campaigns, event posters, social graphics, and promotional materials.
Results: The relationship has lasted more than ten years and remains active, reflecting work that continues to perform for a Southern California craft brewery.
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Master Template
Role: Founder, Brand Designer, UI Designer, Developer.
Situation: Presentation templates create recurring pain through inconsistent formatting, brand drift, manual updates, and repetitive production work.
Approach: I owned the product vision, brand identity, Figma UI design, Next.js marketing site, and campaign materials, using AI-assisted workflows to accelerate a solo production pipeline.
Results: Master Template launched as a live product with a complete brand system spanning product identity, UI direction, marketing site, and campaign materials.
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Selected Projects
Role: Creative direction, brand design, digital design, production execution.
Scope: Selected freelance projects include Cookie Tech, Default Node Network, KAB, Loyalti, and SebDefense.
Work: Identity systems, digital assets, campaign visuals, packaging, launch support, and client-ready production work.
Value: This collection demonstrates range across visual styles, practical deliverables, production constraints, and brand systems.
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